How Do Diamonds Get Priced And How To Know When It's A Good Time To Buy?

Whether you are ready to pop the question to the love of your life or celebrating a loved one's milestone, gifting diamond jewelry is always a grand gesture that is sure to be appreciated by the recipient. It is also a major investment that a buyer should spend some time researching beforehand. From how diamonds are priced to the best time to buy, we can help you better understand the diamond industry before you make this special purchase.

How Are Diamonds Priced?

Diamond prices have a complex history. Control of the diamond market has shifted from many different companies over many decades. Fortunately, the international market price of diamonds has remained one of the most stable in the world for over a century. However, more important to a diamond's price than its market value is a diamond's overall quality.

The pricing of diamonds can be complicated because each stone must be individually inspected and graded before it goes on the market. In the diamond industry, the "Four Cs" refer to the standard for grading a diamond on four factors: color, clarity, cut, and carat (or its weight). Much of the value of a diamond is determined by these factors. Gemologists will grade a diamond on how close it comes to being colorless, how few flaws are found in the gem, the workmanship of the diamond cut, and how much it weighs. 

However, there are a few exceptions to these standards. For example, fancy diamonds are a type of colored diamond that is graded differently than a traditional diamond as they are more prized for their striking color. A diamond's cut also plays a significant role in its value. Though somewhat rare, an excellent cut is preferable because it maximizes the brilliance and sparkle of a diamond. Fortunately, technological advancements are making it much more achievable to find diamonds of all shapes and sizes with an excellent cut.

When Is The Best Time To Buy Diamonds?

Many diamond retailers offer sales on their products year-round, especially during highly commercial holidays. Some of the best diamond sales can be found during:

  • Valentine's Day - Because diamonds are often gifted to a significant other, Valentine's Day sales on jewelry are common.

  • Mother's Day - Jewelry is a popular gift choice on Mother's Day, and most diamond retailers will offer steep sales to compete with other sellers.

  • Christmas - Because Christmas is marketed towards gifting, sales can be found on just about any product. Diamonds are no exception, and sales often start very early in the Christmas season.

  • Black Friday and Cyber Monday - These popular shopping days are not technically holidays, but some of the steepest sales can be found during this massive shopping weekend.

When it comes to your diamond purchase, a little extra research and effort can go a long way. At Landsberg Jewelers, we want you to have a positive diamond-buying experience. We are happy to offer guidance about gem quality and pricing. Contact us today to schedule an appointment and let us help you find the diamond of your dreams.

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